Throughout my career I've worn just about every hat in marketing and have found that my true expertise revolves around digital marketing practices, including:
Growth marketing
Growth marketing drives sustainable business growth through data-driven experimentation, optimization, and scalability. By focusing on iteration, businesses can adapt and thrive in today's dynamic and competitive marketing landscape. Growth roadmaps should focus on optimizing marketing efforts to achieve maximum ROI, and not being afraid to try something that could fail, because even a failed experiment is a successful experiment if you look at it the right way.
Web strategy
Your website is the core of your business no matter what industry you're in. Without a good website all of your marketing efforts (and therefore your bottom line) will suffer. Good web strategy goes beyond task taking, and focuses on optimization from a UX, UI, SEO, CRO, and experimentation perspective. Maintaining a high impact, user focused roadmap is essential to running a successful business.
Inbound marketing
Your customers don't just land on your website, purchase, and become product evangelists. They need to be nurtured, they need to trust you, and they need their hand held through the process. This is where inbound marketing comes in. Inbound marketing focuses on every part of the buyer journey, turning strangers into website visitors, visitors into leads, leads into customers, and customers into promoters. This is made possible by strategic planning that includes content, email marketing, paid ads, and a sprinkle of magic.
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